The Jersey Royal season typically runs from late February, when small volumes from indoor crops become available, until the end of July for outdoor production. This year, extended heat and dry conditions affected the yields. “The Jersey Royal season went reasonably well, considering the low yield due to the extreme heat and very dry conditions,” says Doug Richardson, managing director of D.A. Richardson.

© DA Richardsons

Irrigation helps mitigate weather challenges
Richardson says volumes are increasing compared with previous years, although he does not provide specific figures. Asked about the impact of the weather, he says: “The weather has played a big part, particularly with extended heat waves. Most of the challenges caused by the long heatwaves were mitigated as much as possible with the use of irrigation.”

UK remains the main market as European exports develop
Richardson also points to opportunities beyond the UK, where Jersey Royals have traditionally found their main export market. “The main export market for Jersey Royals remains in the UK, but we are now making exciting inroads into the European market,” he says.

© Nick Peters | FreshPlaza.com
Doug Richardson

“The Jersey Royal is a unique variety of new potato grown exclusively on the island of Jersey in the Channel Islands. Known for its distinctive nutty flavour and delicate skin, it is widely regarded as one of the UK’s most sought-after seasonal foods. It is protected by the European PDO (Protected Designation of Origin) status, and the UK Protected Designation of Origin, meaning only potatoes grown in Jersey can be called Jersey Royals,” Richardson concludes.

For more information:
Doug Richardson
DA Richardson
Tel: +44 (0) 7797 711 321
[email protected]
www.richardsons.je