Jalisco is increasing investment in international trade promotion and export diversification as agricultural producers seek to reduce dependence on the U.S. market and expand access to Asia and Europe.
The strategy, coordinated by Sader Jalisco and the Agricultural and Agroindustrial Development Council of Jalisco (CDAAJ), supports sectors including avocados, berries, mangoes, and agroindustry products through trade fairs, certifications, and market access initiatives.
For the 2026-2027 period, the state will increase its internationalization budget by 25 per cent. More than MX$10 million (US$575,211.8) will be allocated to export promotion activities, including MX$4 million (US$230,084.7) for participation in international trade fairs and MX$6 million (US$345,127.1) for promotional events linked to the agricultural sector.
According to Eduardo Ron Ramos, Minister of Sader Jalisco, joint investment under the 2025-2026 strategy exceeded MX$7 million (US$402,648.3). Producers participated in trade fairs, including Asia Fruit Logistica in Hong Kong, Fruit Attraction in Madrid, The Global Produce & Floral Show in Anaheim, and FoodexJapan in Tokyo.
“Our exports increased by more than 85% this year. The United States remains our most dynamic market in terms of logistics … That is why expanding into Asia is very important for us. These are markets that seek competitive pricing, but they also value quality, food safety, and sanitary standards,” he said.
Lorena Delgado, President of CDAAJ, said the strategy supported more than 130 companies and at least 400 producers during the previous period. Products promoted included berries, avocados, mangoes, and agroindustry products.
According to Delgado, companies participating in Foodex Japan reported sales exceeding US$7 million in products including mangoes, limes, and avocados.
The organization is also evaluating participation in Sial Paris and Anuga in Germany.
Saúl Medina, President of the Association of Avocado Export Producers of Jalisco (APEAJAL), said the avocado sector is working to open export routes to China and South Korea.
“In these turbulent times, where markets are changing, and we maintain more than 85% dependence on the North American market, we definitely need to explore and pursue other markets around the world,” he said.
Jalisco currently has around 4,500 avocado producers cultivating more than 45,000 hectares. Only 18 municipalities are currently authorized to export avocados to the U.S.
Last year, avocado producers in Jalisco exported approximately 339,000 tons to the U.S. and other international destinations. Jalisco is Mexico’s second-largest avocado producer and exporter after Michoacán.
Source: Mexico Business News