At this year’s Fruit Attraction, the mini pepper line Tribelli Seedless and the cucumber line easyQs, both developed by Enza Zaden, will be presented at stand 10B09A. The exhibit will illustrate the company’s breeding work and collaboration with growers in developing produce aimed at consumer demand for convenient, fresh food options.

Tribelli Seedless is a newer variant of the existing Tribelli sweet mini pepper line. It shares the same color range, sweetness, and texture as the original assortment, with the addition of being seedless. According to the company, this makes the product easier to eat without preparation. Tribelli Seedless was developed through Enza Zaden’s sweet pepper breeding program.

© Enza Zaden

easyQs is a smaller-format cucumber brand sold in various European markets. The product is marketed on the basis of its size, texture, and flavor, and is intended for snacking use. In Spain, demand for smaller-format produce items has been increasing as part of broader snacking trends. easyQs is described by the company as having a longer shelf life and not requiring peeling before consumption.

“Both brands reflect Enza Zaden’s commitment to innovation driven by real market needs. By combining breeding expertise, category development, and consumer insights, the company continues to bring products to market that deliver taste, convenience, and quality while supporting growth across the fresh produce value chain,” said the company in a statement.

© Enza Zaden

Over the course of the three-day exhibition, attendees will be able to view these two product lines, which are part of the mini pepper and mini cucumber segments, at the Enza Zaden stand.