Salix Fruits released its annual review, showcasing the company’s strongest-performing categories in 2025, key logistics developments, and strategic priorities for 2026.

In 2025, the company’s performance was led by citrus—particularly lemons and easy peelers—as well as apples and pears across its core destinations. Growth was driven by a larger share of program business with retailers and foodservice operators, a more efficient origin mix combining Southern and Northern Hemisphere supply, standardized quality specifications with growers and packers, and a disciplined approach to customer selection and pricing.

© Salix Fruits
^{The Salix team at this year’s Fruit Logistica.}

The company reported that logistics conditions in 2025 were more stable compared with the volatility of previous years. While freight rates remained elevated in certain lanes, overall predictability improved. Localized port congestion required diversified routing and flexible carrier selection, while improved schedule reliability and enhanced coordination between growers, carriers, and receivers allowed the company to maintain delivery performance even during peak periods.

Looking ahead to 2026, the company announced several initiatives to strengthen its operational and analytical capabilities. These include advanced margin and risk dashboards for real-time visibility, digitalization of workflows such as documentation and booking management, and reinforced quality and traceability systems. It expects consumer demand to remain resilient, supported by sustained interest in healthy, affordable staple fruits. Citrus, apples, and pears are projected to continue showing strength, particularly in established markets across the U.S. and the Caribbean, alongside value-focused packaged formats.

© Salix Fruits^{Looking ahead to next year, the company announced several initiatives to strengthen its operational and analytical capabilities.}

The company also confirmed plans to expand and strengthen its global sourcing network by deepening partnerships with growers in key origins, exploring selective expansion into new regions, and reinforcing its partnership-driven sourcing model.

“Our competitive positioning rests on three pillars: expertise in fresh-produce sourcing, operational agility to adapt quickly to market or logistics disruptions, and long-term relationships built on transparency and trust,” said Juan Gonzalez Pita, COO of Salix Fruits. “2025 was a year of consolidation and stability, and in 2026, we will continue investing in innovation and strategic partnerships to drive sustainable growth.”

For more information:
Salix Fruits
[email protected]
www.salixfruits.com