“Most farms still run on spreadsheets, paper, and disconnected tools”

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Moroccan agtech company AgriData Consulting used Fruit Attraction 2026 to unveil the newest generation of BeeOne, its farm operating system for commercial fruit and vegetable growers.

“BeeOne is now used in more than 900 commercial farms and over 80,000 hectares worldwide, across crops ranging from citrus and berries to dates and protected vegetables. That is 70 more farms than last year, an increase of 8.4%,” Amine Missa, head of marketing at Agridata Consulting, says. “The new generation, BeeOne Nova, brings a complete redesign of the user interface and experience. It is built on a modern system that makes the platform faster to read, easier to learn and more consistent from one module to the next,” he continues.

© Agridata Consulting

“Most farms still run on spreadsheets, paper and disconnected tools, so decisions are made late and on partial data,” Kassel Youssef, CPO and co-founder of AgriData Consulting, says. “BeeOne replaces that patchwork with one platform. With this new generation, we wanted the technology to disappear behind the information that matters.”

At the heart of BeeOne is a single goal: knowing the real cost per unit at any moment, whether per kilogram, per crop plot or per variety. Missa: “Every plot is treated as a profit center. Labor, inputs, irrigation, machinery and overheads all flow into the cost of the plot they belong to. Growers can then compare budget and actual results and see which plots earn money and which quietly lose it, before the season ends.”

© Agridata Consulting

He details the different cost centers managed through the system: “It covers the whole farm through modules for estate management, field operations, monitoring, labor and payroll, harvest and sales, purchasing, inventory, transport and assets, and budget and cost analysis. Native dashboards and reporting replace month-end spreadsheets, and lot-level traceability supports export compliance from the plot to the pallet.”

The new release also puts artificial intelligence at the center of daily management, Missa adds. “BeeOne Brain, the platform’s integrated AI, lets users ask questions about their operation in plain language. It answers instantly with figures, charts or tables, drawing on data from every module.”

© Agridata Consulting

“Onboarding is built directly into the platform, with guided tours inside each module to help new users and seasonal teams get up to speed without lengthy training. The mobile apps capture attendance, harvest, and field observations. They work offline and sync once the connection returns. BeeOne has also had a complete language overhaul, with several new languages added,” he continues.

The transition to Nova was done without disrupting existing users. “This journey took us from a legacy base to a modern platform, module by module, without ever interrupting our clients’ work,” Nawfal Ajli, the project’s tech lead, says. “This project proved to us that we can turn an existing system into a solid foundation for the future, and I couldn’t be more proud of what the team built together.”

For more information
Amine Missa
Agridata Consulting
+212 660-983438
Email: [email protected]
www.agridata-consulting.com

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