Early fresh Egyptian mangoes hit the market

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The Egyptian mango season has kicked off with early harvests from Upper Egypt, especially Aswan and Menia. Abdelkader Habouny, CEO of Habony Group, shares his outlook on what he says is a “promise of a strong year for both domestic consumption and export.”

© Habouny

The season is opening with a familiar roster of local varieties, according to the exporter: “The season starts with Toumi, Mabrouka, Ouwaiss, and other local varieties, alongside the international variety Haidi. These varieties are exportable right now. Haidi is well known on international markets, and the local Egyptian varieties are carving out their place season after season.”

More growing regions are set to follow shortly. “After the earliest harvests from Upper Egypt, the regions of Ismailia, Sahrawi, and others will come in with the most exported varieties. For instance, the variety we exported the most last season was Keitt, which will come by mid-July, along with other internationally recognized varieties such as Crimson,” Habouny says.

© Habouny

A potential increase in production is shaping the pricing dynamic this season, according to the exporter. He explains, “I expect very competitive prices this season. The season is even opening with farm-gate prices slightly below last year’s levels, thanks to abundant harvests. If Egypt produced 1.4 million tonnes of mangoes last season, I believe, without claiming to present exact figures, that we may reach at least 1.6 million tonnes this year, and that is a conservative estimate.”

The Egyptian home market is absorbing the arrivals enthusiastically, according to Habouny: “The domestic market is hungry for mangoes and has been empty until now. The arrival of the fruit is always celebrated locally, and this is even more true this season, given the hot summer, which drives consumption of the fruit.”

© Habouny

On the international front, Habouny wants to be optimistic: “We anticipate and hope for a good season on international markets. Mangoes are the champion of summer fruit exports, perhaps in competition with watermelons and grapes. Here at Habouny Group, we typically export to Russia, several European markets, mainly Italy and Germany, and increasingly to Morocco at the end of the West African season. We expect to do well in terms of export performance this season as well.”

© Habouny

Habouny insists on drawing the attention of international buyers to a dimension of Egyptian mango production that he considers important this season: “I want to highlight to buyers that the Egyptian mango industry, especially the export-oriented segment, is highly professional when it comes to fruit fly control and preventing its presence in export shipments. This is a considerable strength and significantly reduces the risk of interceptions at European borders, which is very much a live issue right now.”

For more information:
Abdelkader Habony
Habouny Group
Tel: +20 10909 99229
Email: [email protected]
www.alhabounygroup.com

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