McCain launches AI-supported potato grower pilot program

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McCain Foods has announced the launch of a new grower pilot program, supported by Ceres AI, focused on improving field-level visibility, decision-making, and coordination across its North American potato supply.

The program provides McCain teams and growers with a shared view of crop performance throughout the season, using data-driven insights to help identify variability earlier and prioritise areas that require attention.

Across distributed grower operations, field information is often fragmented or delayed, making it difficult to align decisions, plan field visits, and respond to emerging challenges. The program aims to address these issues by providing a scalable approach to support visibility and decision-making across participating contracted acres.

© McCain

Through the program, growers and McCain teams will have access to field-level insights that identify areas requiring additional attention. These insights can help growers and agronomy teams focus scouting efforts, prioritise actions, and support in-season decision-making.

The insights are shared with both growers and McCain teams, providing a common view of field conditions and supporting coordinated action throughout the season.

“Through this grower pilot program, we are working to provide our growers with better visibility into their fields and more targeted support during the season,” said Jeremy Buchman, Director of Agronomy, McCain Foods. “By aligning our teams and growers around a shared view of performance, we can act earlier, focus on the right areas, and improve outcomes together.”

Ceres AI supports the program by translating field-level data into insights that integrate with McCain’s existing workflows and systems.

This enables the information to support day-to-day decision-making by both McCain teams and growers.

“At its core, this work is about helping growers and McCain teams make better decisions, faster at scale,” said Anubhav Sharma, Head of Marketing at Ceres AI. “By turning complex field data into clear insights, we are supporting focused scouting, better coordination, and more effective decision-making across participating acres, in a way that aligns with McCain’s broader agricultural goals over time.”

The initiative reflects a broader move towards data-driven agriculture, where growers and companies work from a shared understanding of field performance rather than separate observations.

As the program develops, McCain aims to strengthen grower engagement, support operational efficiency, and improve visibility across its potato supply network.

© Ceres AiFor more information:
Anubhav Sharma
Ceres AI
Tel: +1 888 313 3705‬
Email: [email protected]
www.ceres.ai

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