As Peruvian agro-exports continue to gain traction in global markets, new players are entering the scene with agile business models, diversified portfolios, and a strong social focus. One of them is Segrafruit Corp, led by Brandon García, which has quickly built a dynamic operation combining its own production, partnerships with growers, and a clear international growth strategy.

Founded in December 2025, Segrafruit is backed by a business group with prior experience in agriculture. From the outset, it has focused on integrating production, export, and market development, allowing for direct control over the value chain.

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From a single product to a diversified portfolio
The company’s growth has been fast. According to García, operations initially focused on the domestic market, working exclusively with Sutil lime. However, in less than a year, the company moved into exports with Tahiti lime, opening its first market in Chile.

Since then, the company has diversified its portfolio to include products such as pineapple, ginger, mandarin, and soon avocado, as well as incorporating lines such as organic banana. The strategy is clear: prioritize products with year-round availability. “We aim to focus on non-seasonal products like lime and pineapple, which offer consistent production,” García states.

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Lime season: higher prices, tighter volumes
The 2026 Tahiti lime campaign has delivered mixed results. Prices have improved compared to previous seasons, supporting margins, but volumes have been impacted by adverse weather, particularly heavy rains.

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These conditions have affected both quality and logistics, leading to harvest delays and stricter phytosanitary requirements. Despite this, the company has maintained exports, albeit at lower volumes than the previous year. “We went from shipping 80-120 tonnes per week to around 60-90 tonnes, but with better pricing,” García explains.

In terms of markets, while the United States remains a key destination, strong competition from Mexico —especially towards the end of the season— has prompted Segrafruit to redirect part of its volumes to Central America, particularly Costa Rica and Panama.

Pineapple volumes on the rise
Pineapple is currently one of the company’s main volume drivers, although primarily for industrial use. Segrafruit supplies processors producing IQF, juices, and other by-products.

Monthly volumes currently range between 1,500 and 2,000 tonnes, with expectations to reach 3,000 tonnes in the near term as demand grows and new customers come on board.

The company is also exploring opportunities in fresh pineapple exports by air, with a focus on a differentiated value proposition: fruit grown by women producers. “We want to position pineapple grown by Peruvian women entrepreneurs in international markets,” García says.

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Avocado expansion targets Central America
Hass avocado is one of Segrafruit’s latest additions, with its first campaign already underway and shipments planned to Costa Rica and Panama.

The strategic focus on this region is based on vertical integration: producing in Peru, exporting to its own operations in destination markets, and distributing directly to end customers.

This approach is expected to improve margins and strengthen positioning in markets where demand for Peruvian avocado remains strong, particularly in windows with less competition from Mexico.

Mandarin and ginger: positive outlook with volume challenges
The mandarin season is about to start, with positive price expectations but concerns over lower volumes compared to last year. The United States is expected to be the main destination, driven by steady demand for premium fruit.

“Ginger, however, faces a more challenging scenario. Rains have affected quality and delayed the start of the season, which could limit export volumes, especially to Europe and the United States”, García adds.

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Strong social focus
Beyond its commercial strategy, Segrafruit places strong emphasis on social development, working closely with partner growers and supporting initiatives for women and young entrepreneurs.

This model seeks not only to ensure product quality but also to improve the living conditions of those involved in the production chain. “We focus not only on product quality, but also on the well-being of the people behind it,” García notes.

The company’s growth strategy is firmly geared towards international expansion. Segrafruit is already active in Chile and is currently establishing a presence in Costa Rica and Panama.

Entering the Miami market is one of its key goals for this year, marking an important step in strengthening its position in the United States.

In the medium term, the company aims to establish itself as a key distributor in Central America, building closer relationships with retailers and end customers. “Our goal is to become a fully integrated supply chain: producing, exporting, importing, and supplying customers directly,” García concludes.

Finally, García highlights the growing recognition of Peruvian fruit in international markets, particularly in segments such as organic, where demand continues to rise.

More information:
Brandon García
Segrafruit Corp
Perú
Tel: +51 938 532 665
[email protected]
www.segrafruitcorp.com