The sixth edition of the Morocco Berry Conference, organized by the Green Smile association, took place on November 13, 2025, in Agadir. The event brought together more than 700 participants, including nearly 70 partners and exhibitors.
Siham Zahidi, co-founder of Green Smile, expressed her delight at the success of the event, which has become a must-attend for industry players in Morocco and beyond. According to her, the success of the sixth edition lies in its appeal to a wide international audience: in addition to the regular industry players from Europe and Africa, the 2025 edition welcomed professionals from Central Asia, East Asia, and Oceania.
© Youness Bensaid | FreshPlaza.com
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The 2025 edition of the Morocco Blueberry Conference focused on Morocco’s positioning in the global blueberry market. While Morocco is currently one of the leading blueberry origins, the attractiveness of this high-value-added industry is sparking interest among several African countries, heralding increasingly fierce competition. Egypt, in particular, has strong potential, adding to its strengths and the ease and speed with which it outperforms the competition in the agricultural sector in terms of production volumes and price competitiveness. Several Egyptian growers and exporters were therefore invited to the event and shared information on the state of the industry in their country.
Among the topics raised in the discussions, reflecting the expectations of Moroccan producers, were incentives for production and the image of Moroccan origin on the global market, as well as the reinforcement of the role and tools of the Moroccan berries interprofession.
Industry representatives also drew attention to unofficial barriers and difficulties in accessing the European market, which have been intensified this season with the launch of the Moroccan raspberry campaign.
The customary exhibition accompanying the event brought together companies of diverse nationalities and sectors from Morocco, the Netherlands, Spain, France, Italy, the United Kingdom, Denmark, Belgium, Turkey, India, Sri Lanka, and elsewhere, representing various stages of the value chain, from seeds to packaging, including greenhouses, machinery, IT solutions, substrates, pots, pest control solutions, biostimulants, and plant protection products.
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