Why people are not clicking on your ‘learn more’ button

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The importance of marketing in the horticultural industry is only growing – but it’s not an easy subject. “Every day, people scroll past ‘Learn More’ buttons without clicking. Not because they’re not interested, but because most Call To Action buttons just don’t cut it”, says Brittanie Bengston with ThrivePOP. The digital marketing agency is organising webinar ‘Little Tricks = Big Clicks’ to share more insights.

“There’s a psychology behind why people click, or don’t click”, Brittany explains. “A part of it is that overload kills conversions, as it deters people from making a decision.” Specializing in marketing, the team has extensive knowledge on the importance of color, layout, and the art of guiding the eye, resulting in Call To Action buttons that actually get clicked.

In the webinar, more information will be shared, including tips and tricks on smart ways to use social proof without sounding salesy. “There are great ways to create social proof like testimonials that do not feel like fluff”, Brittany reveals. “The session is full of tricks you can use to get conversations.”

The webinar will take place on May 28th at 11 am EST on LinkedIn.

Click here to register.

For more information:
ThrivePOP
155 W. Apple Ave
Muskegon, MI 49440
844 822 5016
www.thrivepop.com

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