“We’re seeing a growing interest in premium mango varieties”

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With Pakistan’s mango season underway, Mohsin Mubarak, Founder of grower and exporter Mustafa Mango Farms, notes positive trends in demand and quality: “We’re seeing growing interest in premium Pakistani mango varieties. Chaunsa, particularly white-flesh Chaunsa, continues to be a favorite because of its unique sweetness and longer shelf life.” Mubarak also highlights strong demand for other premium varieties like Anwar Ratol and Sindhri, particularly in the Middle East and European markets, where consumers appreciate rich flavor and naturally ripened fruit.

Looking back on how this season compares with last year, Mubarak reports, “There is a clear improvement over the previous year, when unpredictable weather and logistical disruptions caused setbacks. This season, we managed to achieve a smoother harvest cycle with higher productivity. Demand in both local and export markets remained strong, and our early-season varieties performed exceptionally well.”

© Mustafa Mango Farms

Proactive steps were taken to maintain mango production and quality, says Mubarak. “Better orchard management, timely irrigation, and modern harvesting techniques helped to stabilize production, leading to improvements in fruit size, sweetness, aroma, and shelf life.” He adds, “Production volumes increased by 7-10% over last year, with the quality of mangoes consistently averaging 250-300 grams in size.”

According to Mubarak, top importing markets remain the UAE, Saudi Arabia, Qatar, and the UK. “Long-term buyers from these countries are driving consistent high demand. North America is seeing steady growth, with the US and Canada expanding their share as awareness of Pakistani mangoes spreads. Europe’s enthusiasm is rising, particularly in Germany, France, and the Netherlands. New markets in South Africa and Central Asia, including Kazakhstan and Uzbekistan, opened this season, with early shipments receiving positive feedback, suggesting room for expansion.”

© Mustafa Mango Farms

Mubarak shares that prices on average have risen 5–8% this year compared to last season due to increasing export demand and higher freight costs. “Premium varieties such as Chaunsa and Anwar Ratol have commanded stronger pricing in international markets, holding firm against competition from Indian, Egyptian, and African suppliers, Mubarak notes: “While price competition exists in some markets, especially from African sources, buyers who have worked with us for years appreciate the reliable quality, size, and sweetness of our mangoes, and are willing to pay a premium.”

With the peak Chaunsa season ending this August, Mubarak predicts continued strong demand and stable prices. “We also anticipate new interest from South Africa and Central Asia to add momentum, with volumes remaining steady until late-season varieties are harvested.”

© Mustafa Mango FarmsFor more information
Mohsin Mubarak
Mustafa Mango Farms
Tel: +92 33 32 685 840
Email: [email protected]

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