Vietnam’s fruit and vegetable exports to U.S. climb 66%

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Vietnam has seen a significant boost in fruit and vegetable exports to the United States in the first four months of 2025, with shipments reaching $154 million, up 66% compared to the same period last year, according to data from Vietnam Customs. This surge comes despite broader challenges in global exports, helping to keep Vietnam’s overall fruit and vegetable export decline at a moderate 10.5% as reported by Nong Nghiep & Moi Truong.

The growth is largely driven by increased U.S. demand for long-shelf-life products such as processed and frozen fruits and vegetables. The temporary suspension of reciprocal taxes by the U.S. government created a window of opportunity, prompting importers to stock up.

Frozen durian has emerged as a standout performer, benefiting from lower domestic prices and growing consumer interest abroad. Companies like Vina T&T Group have capitalised on this trend, exporting around 20 containers of frozen durian each month to various markets, with the U.S. being the primary destination.

Coconut is another major contributor to the export surge, accounting for about 25-30% of Vietnam’s total fruit and vegetable exports to the U.S., or around $77 million in 2024. Other fruits such as grapefruit and dragon fruit are also seeing increasing interest.

Source: Nong Nghiep & Moi Truong

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Source: The Plantations International Agroforestry Group of Companies