Vietnamese lychees reach record sales in U.S. and Australia

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Vietnamese lychees are expanding their international reach with growing success in both the United States and Australia. In the U.S., Dragonberry Produce has launched its 2025 campaign to distribute lychees grown in Bac Ninh province through major supermarket chains, including Safeway and, for the first time, Costco. This marks the third consecutive year that Dragonberry has brought Vietnamese lychees to the U.S. market, with the fruit marketed under the Golden Lychees brand. Cultivated according to Global G.A.P. standards and subjected to irradiation treatment in Vietnam, the fruit meets strict U.S. phytosanitary requirements and is shipped by sea to ensure freshness on arrival.

Dragonberry representatives stated that the presence of Vietnamese lychees in leading U.S. retailers reflects the growing recognition of high-quality Vietnamese agricultural products. The company is also collaborating with Vietnamese cooperatives to standardize production and explore expansion into other tropical fruits such as longan, dragon fruit, and passion fruit.

In Australia, Costco has also expanded its sale of Vietnamese lychees across its nationwide network in 2025, following a successful trial run the previous year. Previously available only in Adelaide and Perth, the fruit is now stocked in Costco stores in Sydney and Melbourne as well. Priced at up to AUD 18.49 (US$12.40) per kilogram, Vietnamese lychees have gained favor with Australian consumers for their quality and off-season availability.

4 Ways Fresh, the company behind the lychee imports to Australia since 2019, initially sold the fruit through Asian supermarkets. Over time, distribution has broadened to include major supermarket chains such as IGA and Foodland. This year, 4 Ways Fresh has already imported 200 tons of lychees, with another 200 tons en route. General Director Ly Hoang Duy confirmed that Costco increased its purchase volume significantly, from 10–15 tons in 2024 to over 200 tons in 2025, citing positive consumer feedback and growing demand.

Source 1: Voice of Vietnam
Source 2: Voice of Vietnam

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