Vietnam showcases produce in Singapore for export push

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A Vietnam–Singapore trade connection programme focused on fruit and vegetable exports will be held at the Vietnamese Embassy in Singapore on July 18. The event aims to help Vietnamese businesses boost exports and access international distribution channels, with support from trade and regulatory bodies in both countries.

The event allocates space for a Vietnamese produce exhibition, a business-to-business (B2B) session between exporters from Vietnam and importers, supermarkets, and distributors from Singapore, and a culinary presentation highlighting Vietnamese fruits and vegetables in modern cuisine.

Ambassador Tran Phuoc Anh is set to deliver the opening remarks, mentioning the role of diversifying export markets amid global supply chain challenges and heightened international competition. Participants from agencies such as SFA and SFVIEA will discuss import regulations, technical standards, and consumer trends prevalent in Singapore and the region.

This year’s agenda includes a culinary demonstration where chefs will craft fusion dishes with produce like dragon fruit, mango, green-skinned pomelo, avocado, and herbs. These dishes will be served to guests, including importers and key distributors, promoting products beyond traditional displays.

The B2B session, the event’s focal point, occurs in the morning with support from the Vietnam Trade Office. Key importers, retail chains, and food distribution entities from Singapore are expected to examine product portfolios, assess samples, and engage directly with Vietnamese companies.

As per the Vietnam Trade Office in Singapore, Vietnamese agricultural products stand a chance to penetrate the demanding local market if they comply with packaging, traceability, quarantine documentation, and storytelling standards. Products adhering to GlobalGAP and HACCP, offering competitive prices, clear labeling, and appealing packaging, could gradually enter top supermarket chains, such as FairPrice, Sheng Siong, and Cold Storage.

Due to Singapore’s limited agricultural production, there is a demand for imported fresh produce. The island state also acts as a conduit to markets including Malaysia, Indonesia, and the Middle East.

The program might act as a springboard for Vietnamese produce to secure a stronger presence across the region. Vietnamese stakeholders are encouraged to collaborate effectively, prepare necessary documentation and certifications, and provide product samples to enhance networking and secure potential business agreements.

Source: Voice of Vietnam

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