With the 2025 edition of Macfrut now over, there is no denying the palpable interest shown in the Cartonpack Group’s solutions. This is thanks to two leading innovations: BK1 with resealable top seal and heart-shaped dispenser hole, and the FMKX6 flat cardboard tray from Fimat. These two solutions are set to redefine the concept of “fresh snacks” on the shelves of European supermarkets.

BK1: Single material, heart-shaped dispenser, and resealable top seal
Designed entirely in recyclable single-material R-PET, BK1 was created to combine the reduction of mixed packaging with maximum usability:

• resealable top seal – the transparent film opens and closes with a single gesture, extending the shelf life of the pre-portioned product;
• heart-shaped dispensing hole – acts as an ergonomic “spout” for pouring dried fruit, berries, or snack vegetables without removing the film. A detail that intrigues consumers and encourages on-the-go consumption;
• line compatibility – the container maintains the same packaging speed as standard trays, allowing large-scale retailers to integrate it without additional investments.

“The heart-shaped dispenser creates an immediate emotional appeal and is practical,” explains Gruppo Cartonpack, “thereby transforming the tray into an actual fresh and healthy pocket snack.”

FMKX6 by Fimat: Flat cardboard and integrated “easy open” lid
If lightness is a must for BK1, the FMKX6 design employs FSC® flat cardboard and is conceived for cherry tomatoes, although it is also suitable for berries and small fruits. Its features include:

• a long tray with a hinged lid that stays firmly attached to the body of the pack. It opens and closes easily, and thanks to the “easy-open” die-cut, it prevents accidental tearing.
• optional transparent cellulose windows to showcase the colour of the product;
• high-definition printing over the entire surface, ideal for premium branding and QR traceability codes.

Why the market likes them
Buyers and category managers at the trade fair highlighted three common drivers for both types of packaging: they are easy to recycle (single material or paper) without sacrificing product protection; they are ‘ready-to-eat’: resealable = less household waste, dispenser = controlled consumption; and they boast visual storytelling thanks to the heart-shaped dispenser and the full-area graphic design.

With these solutions, Cartonpack consolidates its path towards circular and engaging fruit and vegetable packaging, which are the result of internal research and co-design with retailers and machinery partners. The company has already announced pilot tests in several European packaging centres by the summer, while continuing to develop paper-based versions for high-moisture categories.

“The challenge is to combine measurable sustainability with a user experience that makes people want to eat more fruit and vegetables,” commented the Cartonpack Innovation Lab. “BK1 and FMKX6 are proof that it can be done.”

The focus now shifts to the shelves: will the heart-shaped dispenser and easy-open tray stand out there too? The signs from the trade fair seem to suggest so.

For more information:
[email protected]
www.cartonpack.com