“An important trend confirmed this year is that retail chains are seeking direct relationships with producers, with a focus on short supply chains and product freshness,” says Anna Wiernicka, Director of Fresh Food Leader, which organizes B2B meetings between large-scale retailers and producers.
“She adds: “It is also important to broaden the range of products, especially local or tropical products and food curiosities, which are highly valued by consumers, thanks in part to online sales.”
Online shoppers are predominantly young adults between the ages of 24 and 44. They are influenced by social media and are brand-oriented. This leads to a greater focus on branding fresh produce, which helps to build customer retention.
The Fresh Food Leader webinar will focus on these aspects along with retail strategies to help produce companies respond effectively to the needs of the distribution chain.
“This special edition of the webinar is a summary of the topics and observations that emerged during the B2B meetings in Bergamo and Warsaw regarding the attention/preferences of fruit and vegetable buyers from the main online distribution chains. In particular, the focus was on the main purchase drivers that attract consumers. Our goal is therefore to develop winning strategies to gain a foothold in large-scale distribution to increase the value of the product on the shelf.”
Attending the meetings is a concrete business opportunity that is unique in that it offers a completely different approach to traditional trade shows. The webinar and meetings between fresh produce companies and large retail buyers are organized by Fresh Food Leader.
‘International Meetings with Large-Scale Retailers’ is an annual event held in Italy. This short 45-minute session is a not-to-be-missed opportunity for producers who want to strengthen the positioning of their products in the competitive and ever-changing retail landscape.
Thursday 22 May 11:30 a.m. – 12:15 p.m.
Program: Packaging and branding for online retailers
- What drives online supermarket purchasing?
- What are the opportunities for large companies?
- What are the implications for smaller produce companies?
- How to market your product in a way that appeals to large-scale retailers that also sell online?
- What is the competitive advantage of online retailers for fruit and vegetable companies?
A link will be emailed to you in advance of the webinar, allowing you to join from your computer, tablet, or mobile phone with no special software required.
Calendar of upcoming events:
September 16-17, 2025 – Business Trade Delegation to Warsaw
January 22, 2026 – International Meeting with Large-Scale Retailers in Bergamo
Fresh Food Leader’s ‘International B2B Meetings with Large -Scale Retailers’ is a networking event for the fresh produce industry. The event consists of face-to-face meetings between fruit and vegetable buyers from large retail chains and fruit and vegetable production and/or marketing companies.
Fresh Food Leader comes from a company that has been at the forefront of developing groundbreaking solutions that have contributed to the development of competitive advantages for global companies, resulting in multi-million dollar turnover increases.
FreshPlaza links:
For more information:
Fresh Food Leader
(+39) 366 646 0285
[email protected]
www.freshfoodleader.com
Source: The Plantations International Agroforestry Group of Companies