In addition to supply from Mexico, blueberries from Peru are expected to stay steady in supply throughout the remainder of 2025. “Mexico production is light but gaining momentum towards the year end,” says Kyla Oberman of California Giant Berry Farms, adding that production from Mexico will build through New Year’s with new varieties leading into spring.

Overall, the company’s 2025 production forecast is slated to be slightly higher than 2024, with large, flavorful berries.

As for demand, while the trajectory for blueberry consumption is clearly upward, this consumption success simultaneously creates a challenge: the ever-increasing volume of fruit requires proactive measures to sustain and grow market demand. In turn, aggressive promotional strategies and robust planning are essential to balance this supply surge. “Efforts spearheaded by the U.S. Highbush Blueberry Council and industry marketers, including our own organization, are actively addressing this need, but it remains a top-tier operational priority,” Oberman says.

© California Giant Berry Farms

Room for growth
Indeed, market studies confirm there is considerable room for penetration, even within mature consumer bases like the United States. “Crucially, nearly 50 percent of American households currently consume few or no blueberries, representing a vast, immediate, and addressable opportunity for market expansion,” says Oberman.

What could help consumption are products such as California Giant’s recently introduced Belli Berries. While the product launches in Spring 2026, Belli Berries are the same fresh blueberries consumers know from the company, but boosted with live probiotic cultures.

At the same time, along with the health benefits of consuming blueberries, consumers are also increasingly interested in jumbo blueberries. “Shoppers are increasingly seeking a premium eating experience. Jumbo blueberries are experiencing rapid growth within the berry category. Nielsen data shows strong, double-digit growth year-over-year in both dollar sales and pounds, demonstrating that this is a mainstream, high-demand trend,” says Oberman, noting that jumbo blueberries are increasing the overall dollar share of the entire blueberry category. “So we are positioned to meet this demand with a strong and consistent supply outlook of our Giant jumbo blueberries too.”

For more information:
Kelley Sablan
California Giant Berry Farms
Tel: +1(831) 786-7467 Ext. 267
[email protected]
www.calgiant.com