“In celebration of our 40th anniversary, we are holding a ribbon-cutting ceremony to symbolize our commitment to renewal and what we envision for the future. The event will showcase the new graphic layout of our company brands: Così Com’è, which is designed for large-scale retailers and end consumers; and Grangusto, which is designed for the hospitality industry, with a focus on high-end pizzerias,” says Domenico Catapano, the marketing and communications manager of Finagricola. Finagricola is the parent company that owns three brands in the fresh and processed fruit and vegetable sector.

The restyling represents a new direction for the company, showcasing its unique values of quality, careful selection of materials, and respect for Italian agricultural traditions.

The company, which is headquartered in Battipaglia in the province of Salerno in the Campania region, has a turnover of 48.5 million euros and 475 employees. It oversees a wide range of agricultural operations and is active in the hospitality, restaurant, and large-scale retail sectors. In the Piana del Sele area, 11 partners cultivate approximately 300 hectares of land across 31 farms in a protected, controlled environment. They produce an exclusive array of 100% Italian products, from the initial seeds to the final, sealed jars.

The 17,000-square-meter plant is divided into three areas for fresh processing, canning, labeling, and product storage. The key to the exceptional quality of the finished product lies in processing the tomatoes within hours of harvesting them. The facility is equipped with an optical grader that sorts the tomatoes into different lines based on their characteristics in a processing time of no more than seven minutes.

“On the commercial front, sales are proceeding very well. This is true of both traditional and online channels (+50%). This indicates that we are currently experiencing a period of substantial growth. Our flagship product, the yellow datterino tomato, is especially popular among young consumers. Transplanting was only slowed down on days of intense cold, and it started at the same time as the other varieties. We produce fresh products, which account for 60 percent of our foreign sales, as well as processed products distributed under our Così Com’è brand.”

“This restyling is not simply a graphic update,” explains Domenico Catapano. “Rather, it marks an important stage in a growth path that will lead the company to celebrate its 40th anniversary with a renewed vision and direction that aligns more closely with our brand values. We wanted to create a visual language that conveys the excellence of our products and our commitment over the last four decades.”

Specifically, the new catalogs highlight the full range of products and share the stories behind their production, covering their history, cultivation methods, quality control processes, and the techniques used to preserve their authentic taste.

At Tuttofood 2025, the Italian company revealed the latest graphic and design elements of the Live Fresh, Live Healthy, Live Mediterranean initiative. The project is part of the AGRIP program, which aims to increase the consumption of fresh fruits and vegetables produced in the European Union. It provides consumers in target countries – specifically Italy and Spain – with information on healthy, balanced eating habits.

“In the fresh market, 60% of the production is exported to Europe. For canned products, approximately 30% is exported. In addition to Europe, exports are also directed to the United States and Japan. The products are available through various channels, including supermarkets, specialty stores, food service providers, and online platforms.”

For more information:
Finagricola Soc. Coop.
Viale Spagna, 6 – Industrial area
84091 Battipaglia (SA) – Italy
(+39) 0828 614511
[email protected]
www.cosicome.eu