Pure Oud Oil brand Fragrance Du Bois spreading through the Middle East

As the only scent brand worldwide to ensure using just sustainably sourced Oud oil – from its personal plantations – Du Bois’ productions are developing rather a storm amongst a few of the world’s most critical fragrance connoisseurs. Hand crafted by a few of the world’s leading and most ingenious perfumers, Du Bois’ scents are unique, complicated, amazing and essential.


A few of the fragrances are developed in Fragrance Du Bois’ own perfumery – situated in the foothills of Grasse, Cote d’Azur, France – supplying an outstanding variety of intoxicating aromas for its recently opened stores in Singapore’s renowned Fullerton Hotel, and Kuala Lumpur’s luxury shopping center at the Starhill Gallery. Interest and fascination have actually triggered feverish interest in a brand that has actually gathered a cult following around the globe in record time.

Award Winning

Although fairly brand-new in the market, Fragrance Du Bois is currently collecting in the distinctions, after among its fragrances – produced by 5th generation Master Perfumer Francois Merle-Baudoin – was shortlisted worldwide’s leading 10 brand-new scents at the Art and Olfactory Awards in Los Angeles, USA. Customers throughout the Arabian Gulf and the larger world currently consist of royalty, prominent stars and VVIPs alike.


“Given the level of interest we have actually had from customers and merchants throughout the Middle East,” states Parisian Brand Director and representative ChloĆ© Kurzmann, “we have actually chosen to concentrate on opening stores and retail outlets with merchants and luxury products outlets that match our clients.”.

All of our developments are hand crafted, making use of 100 % natural and pure Oud oil, with a choice of vintages; all provided from estates handled by Asia Plantation Capital. They come to immerse their senses in a distinct olfactory experience that will certainly assist match their Oud-based scent to their certain characters. In addition, our perfumers or ‘Noses’, can work with a customer on a particular scent produced by hand, distinctively for them.


Current reports recommend that the yearly market for Oud scents in the Middle East alone, is 6.1 billion Saudi Riyals, and Du Bois, with its matchless and distinct variety of fine and bespoke scents, plans to provide its items throughout the Middle East, with prepared openings in Saudi Arabia, Dubai, Abu Dhabi, Bahrain and Doha currently in development.

Among the world’s leading and most revered authorities on great scent, Roja Dove, just recently released a brief movie on the value of Oud and its value to the world of haute perfumery – with certain concentrate on its location in Middle Eastern culture. Roja Dove’s own variety of great scents consist of some delicious Oud-based accords, and he is so noteworthy in his field that he has actually been turned over with running the refinery on the 5th Floor in Harrods, London – certainly among the world’s most distinguished great scent emporiums, often visited by numerous of the Gulf’s elite when checking out the United Kingdom.


Company Development Director for Asia Plantation Capital Gary Crates states, “The need for our Oud oils and woodchips in the Middle East and Asia has actually grown tremendously over the last few years, and it’s quite as an outcome of international brands such as Tom Ford – together with highly regarded professionals such as Roja Dove – comprehending the value of this elegant and magical active ingredient. This has actually resulted in a broader gratitude of its values, and the value of sustainable and constant products of 100 % pure Oud oil, which we can offer.”.

He continues, “The market for Oud and its items has actually grown regularly considering that records started in 1880, valuing at 4 % per year throughout that time, and by 15 % per year over the last 20 years. This is according to CITES and Traffic Reports, and our team believe that development will certainly continue, year on year. The majority of gratifyingly,” Crates concludes, “we have the assistance of leading organisations and conservationists such as the Prince Albert of Monaco Foundation, which has actually played a huge part in widening and raising customer awareness.”.


It’s clear that Oud and scents produced from this utmost of nature’s active ingredients will certainly remain to be delighted in for generations to come, thanks mainly to responsible and accountable business such as Asia Plantation Capital, along with socially and ecologically liable scent brands such as Fragrance Du Bois. With continued research study, development and the devotion of academics and perfumers such as Roja Dove, the energy is integrateding the mission making the world and customers knowledgeable about and able to experience this most magical of items.

Notes to Editors:.

About Fragrance Du Bois.

Fragrance Du Bois is a specific niche luxury fragrance residence working carefully with sustainable plantations in Asia, bringing interesting brand-new 100 % natural Oud oil based scents to special markets worldwide. Sustainably sourcing the finest basic materials around the world, dealing with French perfumers to produce a complete variety of items, as well as supplying custom scent services, Fragrance Du Bois is individual luxury with a conscience. With unique scent lounges around the world, in Dubai, Hong Kong, Thailand, Malaysia and Singapore, Fragrance Du Bois develops just the finest experience in custom perfumery.