Expanding and transporting 1,3 million boxes of cherries packed into 300 container containers in 300 containers Chile to China could sound like an easiest portion. Making an identity, marketing it and selling the product to customers across China will be where the difficulty is for Greenvic as well as their business Agrovision partner Agrovision. Through the Viconto brand, they promote as well as sell Chilean cherries through the help of a Chinese retailer as a partner featuring huge logos on the structures and even inside train carriages within Changsha, the Chinese town of Changsha.
“For Greenvic China is a strategically important market, and this is the reason why starting this season, we will establish an office for marketing along with Agrovision. In the case of cherries, we’re intending to export 13,000 boxes of cherries, and to China we’ll send approximately 300 containers. Our cherries are packed under our top-quality label Viconto and is known for its quality and reliability on the market.” declares Daniel Portaluppi, Commercial manager of Greenvic S.A.
He claims they’re nearing the end of the packing of cherries. “We could fall as an the industry is down by 25 percent as compared to the original estimate released by ASOEX in the month of October, 2023. This is in addition to the predicted 105 million boxes. We have witnessed a strong demand across every channel of sales in China because of the lack of fruits on the market, and also with steady pricing and variations based on the label and quality,” says Portaluppi.
The marketing in China is a key factor
Changsha is home to the city population of 10 million is the capital city of China’s central Hunan province. “Every season, we conduct advertising campaigns across all selling channels of China for the purpose of promoting and promote our cherries as well as our Viconto label to all customers. This season, in conjunction and our partner strategic Greenery Fruit, we created various promotional events at their retail stores as well as shopping centres, metro stations as well as trains within cities like Changsha, China. Our presence is strong through various retailers and stores in various provinces of China. In the past, we’ve established a strategic partnership with Greenery fruit. They sell the entire range of our products at their retail stores located in Changsha.”
China market response to activity
Portaluppi states: “All the activities that we’ve conducted have been well-received by our clients and consumers which has helped us continue growing our brand’s recognition in the marketplace and to promote our cherry products in particular prior to Christmas and the Chinese New Year celebrations.”
Greenvic is a grower and exporter of diverse fruits
The headquarters of the company is at Santiago, Chile has three locations strategically placed throughout the country. They are where different kinds of fruits are harvested, processed and packaged. There is also a second location located in Ica, Peru, where they cultivate and process organic grapes mostly to be shipped to the USA.
“Greenvic is among the leading fresh fruits exporters in Chile and has a workforce of more than 400 employees as well as one of the largest and most diverse portfolios within the region. This allows us to profit from our Southern Hemisphere window during the time of the counter season. The portfolio currently comprises blueberries, cherries, the plums, nectarines and apples and grapes among other. Our focus is on sustainability in the company as well as for our people that allows us to develop lasting relationships with our growers as well as communities, workers as well as customers across five continents.” is the conclusion of Portaluppi.
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Daniel Portaluppi
Comercial Greenvic S.A.
Tel: +56 2 2707 4236
Email: dportaluppi@greenvic.cl
www.greenvic.cl